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Tokyo Marathon x Medicom Toy Bearbrick
In honor of the upcoming February 2012 Tokyo Marathon, Medicom has teamed up with the annual event for a custom-designed Bearbrick. The trademark toy is curated with the marathon’s route as a colorful motif across the all-black Bearbrick. On the reverse side, a transparent backing is branded with the 2012 Tokyo Marathon logo amidst an amalgam of colorful reflections from the anterior design. Retail for the custom toy is set at ¥1,600 JPY (approx. $21 USD).