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With the latest release of Alexander Olch’s originally designed, impeccably handcrafted fall/winter collection of neckties, Olch, a famed writer, director and designer, teams up with online retailer to release an amusing how-to video. This witty instructional piece explains in detail the correct way to tie an Alexander Olch necktie, as a proper knot can build confidence as well as tell a lot about the inner gentleman. Directed by Matt Lenski and starring the beautiful French model Aurelie Claudel, “Knot Yourself” provides a wonderful look into the sartorial essence of Alexander Olch and should be bookmarked for a number of personal reasons.

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