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The project between The Hundreds and Diamond Supply Co. has generated a lot of buzz in the world of streetwear. While some collaborations seem unnatural or forced, the strength of this mash-up is the background and similar sensibilities both brands have endured over the years. Los Angeles-based filmmaker David Gallardo, accompanied representatives of both Fairfax-based brands on a road trip up to San Francisco to spread the word and throw a party for the “Forever Summer” collection. The select few who made the trip were able to take in a multifaceted affair including the obvious road trip and a musical performance by San Francisco-rooted rapper Alexander Spit. Interlaced with sights and sounds throughout the trip, Bobby Hundreds provides commentary on the whole collaboration.
Director: David Gallardo