The video above is of Raif Adelberg, who is the founder of Made Magazine, the modern boutique 24, the world-renowned luxury store Richard Kidd, Deadboys Clubhouse, his eponymous hand-knit cashmere collection Raif Adelberg, and to top that hefty list off, a nominee as GQ‘s upcoming designer of the year. Raif’s effortless cool, matched with his deadpan verve to create out of pure quality from start to finish, is what has set him apart from the industry standard and given him his knack for always being ten steps ahead of the pack. Case in point: the start of the customized sneaker trend? Look no further than Mr. Adelberg.
For Stussy Holiday 2011, Raif has deconstructed and rebuilt hand-knit cowichan sweaters into one of a kind designs. These sweaters were produced in extremely limited quantities for Stussy, and will be exclusively available at Stussy Canada; and will be at Stussy Vancouver and Stussy Toronto on Saturday, December 3, 2011.