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As today marks the much-anticipated release of the Nike Zoom Kobe VII System Supreme on NIKEiD, the Swoosh presents an accommodating video, which features designer Eric Avar, as well as Kobe himself, speaking on the innovative offering. Watch and listen as the two discuss the design features, Bryant’s involvement in the process, the continual evolution of the predator concept, and more. You can also head on over to NIKEiD to design your user-specific shoe today.