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Mid-Century Ads: Advertising from the Mad Men Era

Publisher TASCHEN, Jim Heimann and Steven Heller focus on the glory years of American advertising with Mid-Century Ads: Advertising from the Mad Men Era. Thousands of images derived from the ’50s and ’60s “offers the best of American print advertising in the age of the ‘Big Idea.’” The book hopes to capture the economical juggernaut of the time including the so-called careless nature of the ads which encompass both alcohol and cigarettes. The book will be available in January 2012 with more information here.


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