jeffstaple The truth1585 Collection | Hypebeast

With its self-titled motto, “a positive social contagion” serving as its foundation, jeffstaple and his namesake creative agency, Staple Design, has long been a prevalent force in fashion, design, art and culture. Today, Staple announces his latest socially conscious collaborative effort alongside The truth1585 campaign which takes aim at spreading a message to “Open Your Eyes” to the lies and manipulations around you, most notably in the tobacco industry.

For The truth1585 Collection, eight unique T-shirts are set to release on December 5. Each T-shirt was designed and will subsequently be stocked at a carefully chosen list of eight boutiques and street fashion stores across the U.S. in New York City, Boston, Detroit, Philadelphia, San Francisco and Washington, DC. Providing a uniquely localized appeal, each boutique crafted a T-shirt design that was fit for each shop’s respective clientele. Aligning with The truth1585 Collection, a new website, truth1585.com, will be launched as a portal to highlight the range of product and gear as well as tell the story and progression behind the project. Check out the list of The truth1585 collaborators below while jeffstaple offers his heartfelt insights here.

truth BOUTIQUES:
Major – Washington, DC
Reed Space – New York City
ALIFE – New York City
Goliath – New York City
Bodega – Boston
UBIQ – Philadelphia
Burn Rubber – Detroit
TRUE – San Francisco