Hublot presents new alloys for watchmaking and jewelry, developed in collaboration with EPFL (Swiss Federal Institute of Technology Lausanne), surely upping the ante for accessories in the new year. Almost three years of collaboration and research have gone into achieving this impressive result: a completely new type of noble gold, graded 18 carat by the Central Office for Precious Metals Control. Hublot’s 18-carat offering is the world’s first scratch-resistant gold, and as such eliminates the age-old vulnerability of the material and its alloys. Hublot gold has a hardness rating of almost 1000 Vickers (most hardened steels are up to 600 Vickers). This makes Hublot the hardest in the world, and by some margin it can only really be “scratched” by a diamond. The first watches made from Magic Gold will be presented at BaselWorld 2012.