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Hacking IKEA Trailer by Taeyoon Choi

At the the second largest IKEA store in the world, and the largest in Europe, new media and performance artist Taeyoon Choi decided to make it his own personal playground. The project, entitled Hacking IKEA, puts Choi in a variety of settings within the oddly sterile furniture utopia. The result is a shopping experience people won’t soon forget.

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