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E-commerce menswear outpost Park & Bond has traded in e-tailing for retailing for the fortnight leading up to Christmas. For those unaware, Park & Bond is a full-price collaborative effort between cost-conscious GIlt Groupe, and respected men’s mag GQ. For their first full-fledged brick and mortar, the brain-trust behind Park & Bond commandeered gallery space in New York’s posh meatpacking district for a two-week pop-up shop. Selections include hand-curated menswear and accessories picked by GQ editors, and aptly dubbed GQ Selects. While celebrities like Nick Wooster, Chace Crawford and Lance Bass produced themselves for Thursday night’s opening, Friday night’s festivities provided an all together different triumvir. These included, but were not limited to, meticulous haircuts, leather chair shoe shines, and artisan cocktails. Gilt city in collabo with Blind Barber tri-captains Jeff, Adam and Joshua made haircuts available to party-goers at a discounted rate. For those whose follicles didn’t need tending, shoe shines were provided free of charge. And if that didn’t strike your fancy, there was always the booze. Replete with a velvet smoking-jacket clad juggler, and choice wares from Thom Browne, Persol, Filson and Etro, the Park & Bond Pop-Up is a dandies delight running through December 17.
GQ x Park & Bond Pop-Up Shop
414 W. 14th St.
Photography: Rob Kim/Getty Images