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Known by some as the “Mayor of Hong Kong,” Fed Tan’s relentless grasp of both landscape and its encompassing personalities has made him a worthy holder of the unofficial title. As an integral part of the marketing puzzle for Diesel in the Asian region, Fed Tan has enlightened the region with several high-profile projects along the years including the likes of Suitman, Terry Richardson, Jose Parla and Rostarr among others. A series of cool, sophisticated necessities round out Fed’s daily arsenal.