Essentials: Barney Waters
VICE PRESIDENT OF INTERNATIONAL MARKETING AT PALLADIUM
Born and raised in the suburbs of London, Barney Waters crossed the Atlantic in 1995 to pursue his career in marketing, eventually landing at Boston-based PUMA. In 2009 he was tapped to relaunch the heritage boot brand Palladium, creating a brand position around city explorations. Barney has explored the ruins of Detroit with Johnny Knoxville and subterranean Tokyo with Pharrell Williams, creating a documentary series with Vice Media that has reached over 5 million viewers. Barney has also overseen Palladium collaborations with menswear designer Neil Barrett, and legendary brands Maharishi and Stussy. As a diehard NBA fan, Barney’s essentials include Bill Simmons’s ultimate book on pro basketball, tea bags from home, a favorite beer, and various items from his carry-on.