00:00:00 | Last 24 hours! Enjoy 25% Off Regular Priced Items | Use Code: SW25

Essentials: Barney Waters

Born and raised in the suburbs of London, Barney Waters crossed the Atlantic in 1995 to pursue his career in marketing, eventually landing at Boston-based PUMA. In 2009 he was tapped to relaunch the heritage boot brand Palladium, creating a brand position around city explorations. Barney has explored the ruins of Detroit with Johnny Knoxville and subterranean Tokyo with Pharrell Williams, creating a documentary series with Vice Media that has reached over 5 million viewers. Barney has also overseen Palladium collaborations with menswear designer Neil Barrett, and legendary brands Maharishi and Stussy. As a diehard NBA fan, Barney’s essentials include Bill Simmons’s ultimate book on pro basketball, tea bags from home, a favorite beer, and various items from his carry-on.

What to Read Next

Banksy 'Cardinal Sin' Sculpture @ Walker Art Gallery, Liverpool
Hypetrak: GZA - The Genius Among Geniuses
Nike SB Dunk Mid Pro Golden Hops
NOWNESS: Mr. Chow’s Symphony
Drew Bezanson at Joyride 150 Bike Park by Justen Soule