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Essentials: Barney Waters

Born and raised in the suburbs of London, Barney Waters crossed the Atlantic in 1995 to pursue his career in marketing, eventually landing at Boston-based PUMA. In 2009 he was tapped to relaunch the heritage boot brand Palladium, creating a brand position around city explorations. Barney has explored the ruins of Detroit with Johnny Knoxville and subterranean Tokyo with Pharrell Williams, creating a documentary series with Vice Media that has reached over 5 million viewers. Barney has also overseen Palladium collaborations with menswear designer Neil Barrett, and legendary brands Maharishi and Stussy. As a diehard NBA fan, Barney’s essentials include Bill Simmons’s ultimate book on pro basketball, tea bags from home, a favorite beer, and various items from his carry-on.

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