Veteran streetwear designer Sk8thing has a knack for building brands while maintaining an elusive, mysterious, superhero-like identity. Continuing his unpredictable style, the Japanese artist teams up with familiar colleagues Hishi and Toby Feltwell, collaborators of BAPE and BBC, to form a triumvirate of design talents under the brand name C.E. The above video offers a glimpse into C.E.’s philosophy as well as the brand’s early influences. Working from the opposite spectrum of fashions recent vintage workwear revival, the world anxiously awaits for C.E. to provide something a little different than the current crop of graphically-based brands.
Director: Santiago Arbelaez