Penfield “Race for the Summit” Campaign
Highly acclaimed outerwear brand Penfield is embarking on a unique social networking campaign to celebrate one of their original and classic styles: the Summit down insulated jacket. Beginning on November 17, “Race for the Summit” participants will have the opportunity to play detective in finding the answers to 10 clues throughout the following month. Clues will be posted on a variety of influential blogs/websites (including Hypebeast) and cover information regarding fashion, music, lifestyle, etc. Once one answer is found and deemed correct, you will then be directed to the next step. The winner will be announced on December 20 and will receive a custom-made “Race for the Summit” parka. There will also be a variety of runner-up prizes including other parkas, vests and beanies. To stay locked in and aware of each clue, bookmark Penfield as well as their appropriated social networking accounts.