Natural Selection Denim 2012 Spring/Summer Video Lookbook

Natural Selection Denim is said to be inspired by Darwin’s theory of evolution. From the raw, unlaundered denim, the notion that only the strongest will survive fits the brand’s keen desire to keep on evolving and achieve cult status in the market. Their 2012 spring/summer video lookbook is a tranquil look into what the UK denim brand has cooked up for the warmer months. Check out the video above.