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In conjunction with its forthcoming HUF x JanSport Limited Edition Backpack, JanSport advances a short behind-the-scenes film with HUF founder Keith Hufnagel. In the video, Keith briefly discusses the shared underpinnings of both brands that led to the collaborative effort as well as a few of his inspirations behind the bag’s design. The timeless American aesthetic of the collaboration piece is highlighted as Keith speaks towards his personal perspective on the bag’s technical form, function and usability.