HUF x JanSport Behind-the-Scenes Video

In conjunction with its forthcoming HUF x JanSport Limited Edition Backpack, JanSport advances a short behind-the-scenes film with HUF founder Keith Hufnagel. In the video, Keith briefly discusses the shared underpinnings of both brands that led to the collaborative effort as well as a few of his inspirations behind the bag’s design. The timeless American aesthetic of the collaboration piece is highlighted as Keith speaks towards his personal perspective on the bag’s technical form, function and usability.

What to Read Next

IISE 2011 Fall/Winter Collection
Branded Arts Exhibition @ Smashbox Studios
Rip Curl: Mirage Moment - The Full Experience
Atlanta Hates Us: Halloween Montage 2011 Video
CASH CA KIRKTON TWEED JACKET
x