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Beginning as a storefront for exclusive streetwear goods in 2002, HUF evolved into a full-fledged clothing line complete with in-house designers producing cut-and-sew garments, accessories and footwear. Most recently, HUF Footwear began an aggressive marketing approach, offering a wider range of styles appealing to various target markets. Although the view from the mountaintop continues to expand, the Californian brand maintains its essence of providing quality products for skaters. The above video, filmed by Martin Reigel featuring Joey Pepper, Keith Hufnagel, Johan Stuckey and Dan Plunkett, offers a look into the new holiday collection; while HUF riders showcase the the line’s dependability.