Freshjive 2011 Holiday Collection Lookbook featuring MellowHype

After unveiling an initial 2011 holiday collection video preview, Rick Klotz and his now-refined streetwear label Freshjive offer up its comprehensive Holiday 2011 lookbook. Consistent with the earlier video announcement, the pictorial features both Left Brain and Hodgy Beats from MellowHype. Inspired by the grungy street life of downtown LA’s Skid Row, the photoshoot combines photographs to create one consistent panoramic image of the entire collection through the length of a disheveled alleyway behind the Freshjive factory. The range of products includes a wool bomber, knitwear, chino pants, sweatshirts, blazers, and a range of T-shirts.