Fiat 500 Abarth “Seduction” Commercial

Continuing its Italian sporting traditions, Fiat USA debut its latest commercial for the new 2012 Fiat 500 Abarth. The automotive company recently earned much attention when it debuted the turbocharged compact car at the Los Angeles Auto Show. The ad spot adopts a decidedly different approach, drawing comparisons between the sport-tuned hatchback and a beautiful Italian model.