Although Clarks recently made its way back into the hearts of many young shoe lovers, the English shoemaker still believes the young to middle-aged male demographic is a largely untapped, opportunistic market. Because functionality and past experiences are two of the main elements men consider when making footwear purchases, dissatisfaction possibly dating back to the dreadful days of wardrobe shopping with mom would likely prevent male consumers from reevaluating the brand. With these unfortunate perspectives in mind, Clarks’ 2012 Spring/Summer Collection looks to reinvent the brand’s image with a lineup of expertly crafted shoes, made from materials found all over the world incorporated into newly imagined silhouettes from the shoemaker’s storied history. Be on the lookout for detailed release information in the coming months.
Source: Brand Republic