Rei Kawakubo’s brainchild Dover Street Market has launched a new installation by French label, Bleu de Paname in the basement of their four-level loft in the middle of London. Started in 2008, Bleu de Paname specializes in creating denim that embodies the French spirit and heritage by incorporating design elements of work wear uniforms with contemporary designs. In addition, the installation features original military boxes and artwork from the ’60s to convey the true spirit of the brand. An exclusive uniform has been made for Dover Street Market by Bleu de Paname, consisting of a refined version of their traditional Veste de Comptoir jacket as well as a pair of trousers. Both are made with a corduroy lining, meant to keep the user warm. With the jacket retailing at £165 GBP (approximately $265 USD) and the pants at £130 GBP (approximately $210 USD), they are now available during the exhibition, along with more of Bleu de Paname’s Fall/Winter 2011 collection.