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Opening its doors in November 1987, The Hip Store has been an established independent retailer in the UK for decades. The store’s Fall/Winter 2011 store lookbook takes a journey to the back country for some beautiful backdrops. Shot in collaboration with Brown Bread Films, the visual lookbook was released with the launch of The Hip Store’s new site. This season you can find brands like Oliver Spencer, Norse Projects, Red Wing, Edwin, Levi’s Vintage Clothing and more styled by the retailer.