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Stella Artois 9 Step Pouring Ritual

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Stella Artois releases a rather tongue-in-cheek viral video, the “Stella Artois 9 Step Pouring Ritual.” The video comes in anticipation of the Stella Artois World Draught Masters competition on October 26, 2011, in Buenos Aires. True to the Draught Master’s underpinnings, the video’s jocular tone promotes the brewery’s time-honored 9-step pouring ritual that is practiced and revered by the world’s best bartenders and connoisseurs from around the world

Source: Devour

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