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Jonathan Ward, founder of Icon 4×4, has chosen the Ford Bronco as his latest piece of machinery to update. While the initial plan was to produce the Broncos using Dynacorn reproduction bodies, the initial batch is based off of original models from 1966 to 1977. Even with the blessing of Ford and an enthusiastic group of initial buyers, the Icon Bronco may not have happened, at least in its current form, without help from an unlikely source: Nike. So what does a shoe company have in common with a manufacturer of specialty vehicles? According to Ward, who happens to be an acquaintance of Nike CEO Mark Parker, it was all about combining the past and present. Under the hood of the Icon Bronco is Ford’s new Coyote 5.0-liter V8, the same found in the F-150 and Mustang GT. With various amenities available, the retail price is in the neighborhood of $200,000 USD, although base is set at $150,000 USD. Icon will officially debut this Bronco at SEMA in Las Vegas later this week.