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Fujifilm finally takes its X100 camera down to a more accessible level for the everyday consumer by producing the X10. Gone is intimidation factor fueled by the price tag and immense options. Instead, a more reasonable price is offered with a 4x optical zoom lens. Garnering buzz from both experts and photo enthusiasts alike, it’s speculated that the camera is the point-and-shoot to have this year.
The staff at Digital Photography Review, one of the Web’s most respectable review sites, have tested the X10 and posted a hands-on review. Summarizing the features, they think that the X10 definitely lives up to its hype. The lens is extremely bright through an f2-f2.8 aperture; much faster than most DSLR kit lenses. In addition, the lens is linked to an optical viewfinder, giving analogue enthusiasts something to be content with. Another additional feature allows the user to do manual zooming – meaning it functions just like an SLR lens. Sounds perfect for those who want the essence of an SLR, but without the price tag or the weight. In addition, the camera is made out of magnesium alloy, which is rare for pocket cameras. The advanced point-and-shoot retails at $600 at select stockists.