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DQM 2011 Fall/Winter Collection Lookbook

This year the DQM Fall/Winter 2011 lookbook takes the form of a humorous instruction manual for a land camera. Under sub-headings such as “Tips For Wildlife Photography” and “How To Hold The Camera,” a selection of T-shirts, button-ups, caps and other items are displayed, many of which are tied together by a general rustic aesthetic. Providing a more in-depth look at some of the pieces in the collection are a set of videos embracing the label’s skateboarding background, one set in a rural back road and the other shot in a barn, a far cry from the streets of New York where DQM originated.

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