Converse: In Case of Emergency Campaign
For those of you in the UK, be sure to keep your eyes open. Converse has begun placing In Case of Emergency (I.C.E.) boxes that contain several pairs of shoes that lucky passers-by can help themselves to. Posting a photo of the shoes on Facebook.com/converse will also give three lucky winners a chance to win an adventure to the 100 Club on November 24. Find an empty box? All is not lost. Adventurers should look out for the message inside the I.C.E. box and tweet their emergency (#converseboots) for another chance to win a pair.