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A strong collective turned their focus to Woolrich Woolen Mills’ Fall/Winter 2011 collection these past few days. Ushering in a new creative lead is never an easy task as Mark McNairy took over the reins from Engineered Garments’ Daiki Suzuki. McNairy’s first order of business was to reintroduce archival WWM works that were less about the avid outdoorsman but rather a preppy approach.