In association with Berlin’s Mercedes-Benz Fashion Week, MoMu Fashion Museum of Antwerp and Mercedes-Benz have partnered with Belgian art director Fredrik Heyman to coordinate a car-inspired installation involving four different fashion designers. Included in the lot are Bernhard Willhelm, Peter Pilotto, Henrik Vibskov and Mikio Sakabe. The installation spans four decades in which each era is represented by an iconic Mercedes-Benz model; the W115, S123, R107 and C126 are among the models chosen as each artist sets out to pay homage to the past and how it can inspire the contemporary. Preview videos and a detailed press release below outline the project.
For the Mercedes-Benz Fashion Week Berlin, MoMu, the Fashion Museum in Antwerp and Mercedes-Benz, invited Belgian art director Frederik
Heyman and 4 fashion designers with exceptional signatures and outspoke styles – Bernhard Willhelm, Peter Pilotto, Henrik Vibskov and Mikio
Sakabe – to create 4 installations.
At the heart of each installation stands a Mercedes Benz Young Classics. From these cars from the 1960s, 1970s, 1980s and 1990s, 4 cars were
selected that today have an undisputed cult status: W115, S123, R107 and C126. Not only the intrinsic qualities of the cars themselves, but also
the widely diverse people happy to be amongst their proud owners have shaped how we think about these vehicles. Today our memories of these
cars merge with our continually changing perception of luxury, craftsmanship, and functionality, and form exquisite material for fashion designers.
Fashion only exists by the grace of our perpetual reinvention of the past, our rethinking of bygone style and fashion trends and our translation of
these for the women and men of today. In their designs, we asked the designers to reflect on how the Young Classics can still inspire us today and to interpret the widely varying connotations associated with these cars into a contemporary context.
For each Young Classics, photographer and artist Frederik Heyman created a unique decor and used it only once in a photographic illustration.
The design of tableaux and their photographic reproduction are central to Heyman’s oeuvre. Humour and a surrealist visual vocabulary are an
intrinsic part of his artistic signature. His decors are built completely by hand, in collaboration with a team of sculptors and artists. In the final
results, the handcraft, the construction and consequently also quality craftsmanship are always clearly traceable. Fashion designers Bernhard
Willhelm, Peter Pilotto, Henrik Vibskov and Mikio Sakabe have added their own visions to the installations with each 3 new looks.