Air Jordan 2011 “Year of the Rabbit”
In the quest to continue the 26 year tradition started with the Air Jordan I, Jordan Brand aspired to once again introduce a product that would change the face of the basketball footwear industry. The Air Jordan 2011 is the first performance basketball shoe to feature two interchangeable midsoles for performance customization. The Air Jordan 2011 “Year of the Rabbit” celebrates this year’s Chinese Zodiac, the same sign that Michael Jordan was born under. According to the Chinese zodiac, 2011 is the Year of the Golden Rabbit and is the fourth sign of the zodiac, which consists of 12 animal signs. To celebrate the Chinese New Year, the shoes are outfitted with a special grey/red-gold colorway representing good luck and happiness to all. The design and innovative technology continues the legacy that has made the Air Jordan the best basketball franchise in the world, from its inception 26 years ago. This specific colorway will launch Feb. 1 in China and select retailers in Los Angeles on Feb. 20. Retail is set at $180 USD.