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ZEVS’s first solo exhibition in Tokyo at Art Statements will be held in two floors and will develop two distinctive themes, having, though, some common and bridging elements. Putting back ZEVS’s original concept in the middle of his work seems essential to recenter the analysis and understanding of its real meaning rather than focusing on its esthetic. For ZEVS, liquidating logos (chosen amongst the most powerful brands, leaders of their consumption fields: sport, food, fashion, etc.) was never a frontal attack on their power or against consumerism. The persuasion power that these brands hold is what fascinates ZEVS. His centers of analysis have therefore always been humans and their ongoing confrontation with temptations – seduction acts from brands – in the city, in public spaces, and against which they fight… or not. This exhibition opens on September 2, 2011, running through the end of the month.