California-based clothing brand Publish displays two of their newest pieces for summer in this stylish short video. With a mantra of “Dress bad and they will remember the clothes. Dress well and they will remember the man,” Publish unleashes the short-sleeved, club-collared Pierre shirt as well as a straight-leg khaki pant they’ve dubbed the Dante. A leather wallet chain from the brand is also on display in the short film, worn by its motorcycle-riding, cigarette-smoking protagonist. All pieces will be available soon at the Publish online store.