Denim Demon Schnapps
Swedish brand Denim Demon has taken the unlikely leap from selvedge to the spirits market,
Swedish brand Denim Demon has taken the unlikely leap from selvedge to the spirits market, launching their own brand of schnapps. Taking cues from the names of their two most popular jean styles, the Aajja and Aahka (which mean “grandfather” and “grandmother” in the Sami language of the Arctic indigenous tribes), Denim Demon has produced two limited-edition schnapps. The first, called Aajjavit is flavored with cumin, fennel and oaky, barrel-aged whiskey. The second, dubbed Aahkavit, is lighter and more crisp, infused with cumin and dill. Traditionally drank chilled and straight-up, this Nordic liquor is not for the lightweight drinker.
