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BMW’s recent method of engagement for their flagship 1-series M1 seems to be working rather well for themselves through the release of several viral videos. Coming on the heels of the inaugural campaign video “Walls,” BMW raises the stakes through a drift session atop the world’s tallest helipad on the U.S. Bank Tower in Los Angeles. The building stands 1,018 feet and represents the 10th tallest building in the United States.