SneakersBR x Nike Sportswear “Spreading Sneaker Culture Throughout Brazil” Event Recap
Following a a preview into the sneaker collection last month, SneakersBR offers a look into its “Spreading Sneaker Culture Throughout Brazil” event from few days back, thrown in conjunction with Nike Sportswear. The entire initiative surrounds the spreading of sneaker culture throughout the country of Brazil, produced through a series of videos documenting the various regions of the country and their cultural aspects. Below is a bit more information on the project.
The project involves a series of videos in which personalities from nine capitals of the five regions of Brazil introduce their cities, showing part of the regional and cultural aspects of each. For the task, Vinicius Popó, blogger and graffiti artist was summoned. On the trip, he will record testimonials, speak to various people and spread the sneaker culture throughout different parts of the country. In his luggage Popó will carry five special editions of Nike Dunk Lows produced at Nike ID Studio, promoting yet another joint action between SneakersBR and Nike Sportswear, as was the launch of Air Max 1 Quickstrike ‘Lanceiro in 2009.
Each sneaker version represents one of the five geographical regions of Brazil. A special additional insole illustrated by Popó comes with each version, honoring the cities that he will visit on this first edition. The collection has a special limited edition of 12 pairs for each region’s version that will be distributed exclusively among the personalities recorded for the project’s videos.