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Nike SB 2010 Fall Apparel Collection featuring Primitive

Nike SB continues its “Support Your Local” campaign with Todd Jordan, as the brand presents its 2010 Fall Collection. This season, Todd shot the folks at Primitive in Encino, California, of course known for being the shop co-owned by Paul Rodriguez and for having continued collaborations with a handful of top brands. Looks from the new line can be seen below, modeled by the shop owners and staff.

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