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In anticipation of the upcoming Photokina photography tradeshow, Fujifilm unveil their retro modern Finepix-X100. Developed for both the professional photographer and avid amateur, the camera’s initial reaction lies in its retro aesthetics. However, beneath it all lies a 12.3MP APS-C CMOS sensor, 23mm f2 lens (equivalent to a 35mm focal length), 720p HD video recording and a new innovative optical/electronic viewfinder system. A release is slated for early 2011.