Cool Hunting: Levi’s Workwear x Billy Reid Video

Cool Hunting take a behind-the-scenes look into the upcoming Billy Reid x Levi’s Workwear collaboration. The whole project was initiated when Billy Reid won the 2010 Best New Menswear Designer in America award organized by GQ. With a launch right around the corner during Fashion’s Night Out, the process behind creating authentic finishes is highlighted in a factory setting. The range will encompass 10 pieces including jackets, tops, bottoms and bags. The release will take place on September 10th, 2010 at Bloomingdale’s and Billy Reid.