Alyasha Owerka-Moore for Know1edge 2010 Fall/Winter Collection
For Hong Kong’s Know1edge, the 2010 fall/winter collection falls under the design of prominent designer Alyasha Owerka-Moore. The collection takes on some of Alyasha’s well-known aesthetic influenced heavily by music. Know1edge founder Brian Siswojo conducted a short interview with the designer which can be seen below. The Alyasha Owerka-Moore for Know1edge 2010 Fall/Winter Collection is available through 8FIVE2 and select retailers.
What have you been up to lately?
Not much really… Mostly just DJing at Tower and doing flyers for Punk, Garage and Rockabilly shows. DJing is pretty much where I get the inspiration for design. A sort of therapy if you will. Skating when my knees do not hurt. Working on a new brand concept which will undoubtedly turn into another labor of love. Freelance here and there…
You’ve built a reputation for designing products or starting brands and making them successful and then moving on to something new. After you move, the brand seems to drop off. Why is that?
With the exception of Droors which I did NOT start, I think it’s because I really put a lot of myself into the design/brand. The Droors thing was just timing. Shortly after I left DUB/Droors, it was sold off to World Industries. Being that Damon Way and Ken Block started Droors, I feel Droors had more of Damon Way’s handwriting than mine. I think if I had one really good talent, it would be that I have a knack for reading the market place. Finding holes that need to be filled. Sometimes, a little too early for me to properly monetize on it. Usually if I start a brand, there is a lot of thought and planning that goes it into it ahead of time. I’d like to think that since people connect with those brands, they develop a sort of “brand loyalty” if you will. Later in my absence, the same handwriting/thought/aesthetic is not there so the consumer moves on to other brands. I know this sounds sort of narcissistic, but it seems to be the case.
After a successful collection for adidas with the Originals by Originals collection, why did you stop working on it while Jeremy Scott and Kazuki Kurasihi kept on doing the collection?
I have to preface this by saying that I am completely flattered and honored to have even been considered to have been part of the O by O program. I’ll answer with one word … “streetwear”.
Why’d you jump on designing a collection for Know1edge?
Because I’ve had the pleasure of watching the brand evolve and grow since you started it. I thought it would be fun to try my hand at designing a range for a brand that I’ve gotten to see since it’s inception. Plus, I knew you and the wife might be a little busy having a baby.
What is the concept behind the Know1edge 2010 fall/winter collection you designed?
Brotherhood, Loyalty and designing garments I want to wear.
You know a lot about music, real music. Who do you listen lately? What type of music are you really into?
I listen to and enjoy many different genres of music and always have. For the most part, I listen to Rock n Roll, Jumpblues, Rockabilly, early R n’ B, 60′s Soul, Garage, Psych, Punk, Early NY Hardcore, Metal, Psychobilly, Jazz and Classical. As far as music I’ve been listening to recently… anything that is NOT on MTV or the radio.
Are you into Lady Gaga
Definitely NOT into her music, but it seems she is pretty intelligent and does a considerable amount of charity work. I find that admirable in this day and time that people seem to care more about themselves than anything or anyone else.
Please explain this phenomenon behind Bieber Fever.
LOTS of marketing dollars.
If the world would end tomorrow, what would you do?
Hug my mom and tell her I love her.
Any last words?
No… Not really. Check Stack-Aly.com.