SneakersBR X Nike Sportswear “Spreading Sneaker Culture Throughout Brazil”
SneakersBR and Nike Sportswear present the project “Spreading Sneaker Culture Throughout Brazil”, by launching a special collection of Dunk Low models to celebrate the three year partnership between the brand and the website. The first medium in Brazil to exclusively address sneaker culture, the website founded in Recife in 2007, now releases a new version with more news features and content on the sports footwear market.
The project involves a series of videos in which personalities from nine capitals of the five regions of Brazil introduce their cities, showing part of the regional and cultural aspects of each. “Our goal was to better understand the many urban cultural scenes, by hearing interesting people in each city from different fields including visual arts, music, photography, advertising, journalism, among others,” said Ricardo Nunes, editor and founder of SneakersBR.
For the task, Vinicius Popó, blogger and graffiti artist was summoned. On the trip, he will record testimonials, speak to various people and spread the sneaker culture throughout different parts of the country. In his luggage Popó will carry five special editions of Nike Dunk Lows produced at Nike ID Studio, promoting yet another joint action between SneakersBR and Nike Sportswear, as was the launch of Air Max 1 Quickstrike ‘Lanceiro in 2009.
Each sneaker version represents one of the five geographical regions of Brazil. A special additional insole illustrated by Popó comes with each version, honoring the cities that he will visit on this first edition: green for North – with Belém and Manaus prints on the insole, yellow for Northeast – honoring Recife and Salvador, gray for Midwest as a tribute to Niemeyer’s designs in Brasília, white for the Southeast, showing Rio de Janeiro, São Paulo and their mix of the country’s regions, and finally, blue representing the South, with patterns inspired by Florianópolis and Porto Alegre.
Each model comes in a special nylon bag, along with a Nike Sportswear T-shirt, five pairs of shoelaces and a metallic laceclip with the SneakersBR logo. The collection has a special limited edition of 12 pairs for each region’s version that will be distributed exclusively among the personalities recorded for the project’s videos.
Starting on September 8th, the videos will be released weekly at SneakersBR, Nike Sportswear and major social networks websites. On the same day, a special event launching the project “Spreading Sneaker Culture throughout Brazil,” will be held at the Nike Sportswear’s store of Pinheiros, São Paulo.