Fledgling San Diego-based brand Product Etcetera create the following fitted cap for New York City’s Reed Space. Tributing the hometown heroes, the New York Yankees, the cap features a logo holding a dual connotation. The “TwentyFour/Seven” logo symbolizes the city that never sleeps as well as the Yankees’ league leading 27th World Series win in 2009. 100 caps come packaged with a numbered box, foil leterpressed card and a vinyl sticker. A small quantity will be available through the Product Etcetera webstore and exclusively at Reed Space.