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Nike Sportswear presents 1LOVE: Queens featuring FORMAT

As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in 1LOVE, a program that includes a online documentary series, a basketball tournament, and a Manhattan block party takeover. Episode 4 of 1LOVE takes you on a trip through Queens with FORMAT: a lifestyle and BMX shop owned by pro BMX rider Nigel Sylvester, along with friends Nigel Sparkes and Jason “Cheech” Hall.

Date: Aug 9, 2010  /  Views: 6  /  Author: Staff
Category: Culture  /  Tags: Nike, Basketball, Videos, Nigel sylvester, Nike sportwear, Format