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Online retailers are quickly replacing freestanding stores due to product availability and the convenience of internet shopping. New web-based retail concept LN-CC, is combining art and music with the stylings of labels such as Rick Owens and Damir Doma. Founded by John Skelton and Dan Mitchell, Skelton has brought his buying experiences from retailers Oki-Ni and Harrolds London, while Mitchell brings his unique taste in music to the table. The creative duo’s goal isn’t to just create a retail store, but an evolving platform of curated ideas encompassing clothing, music and art.