Arcade Fire x Google “The Wilderness Downtown” Project
Google launches a new musical experience made specifically for its Chrome browser. Called “The Wilderness Downtown”, the project was created by writer/director Chris Milk with the band Arcade Fire and Google. Building this project on the web and for the browser allowed Google to craft an experience that is not only personalized, but also deeply personal for each viewer. “The Wilderness Downtown” takes you down memory lane through the streets you grew up in. It’s set to Arcade Fire’s new song “We Used to Wait” off their newly released album The Suburbs. The project was built with the latest web technologies and includes HTML5, Google Maps, an integrated drawing tool, as well as multiple browser windows that move around the screen. “The Wilderness Downtown” was inspired by recent developments in modern browsers and was built with Google Chrome in mind. As such, it’s best experienced in Chrome or an up-to-date HTML5-compliant browser. You can launch the project and learn more about it via the Chrome Experiments site.