Opening Ceremony founder Humberto Leon recently sat down with Anna Wintour for an interesting interview regarding Fashion Night Out. Having served as Editor-in-Chief of American Vogue since 1988, Wintour is widely regarded in the fashion world for her contributions to the industry. Officially kicking off Fashion Night Out last year, she now prepares for the event’s second coming in 2010, created to boost global retail sales. Enjoy a portion of the interview below:
What’s new for Fashion’s Night Out (FNO) this year?
This year we have a CBS documentary on the making of the event, and we’re staging the largest public fashion show in New York’s history with some of the world’s top models. It will be a carnival-style celebration like last year, only bigger and better, with more cities and retailers participating.
We hear that Vogue is organizing a giant FNO fashion show at Lincoln Center, the new home of Fashion Week. What can we expect to see?
Traditionally, shows are industry events, so this is unique as we’re staging it for the consumer. Not only will shoppers preview the best trends for fall on many of the world’s most recognized models, but they will also have the opportunity to purchase those trends on Fashion’s Night Out. No matter their style or budget, anyone can translate the latest trends to suit their tastes and wardrobe.
How can FNO achieve the same impact abroad as it has in NY?
Last year, many cities had very successful celebrations. The fact that 3 more countries have decided to join in is a testament to last year’s success. At its core, FNO is a celebration of fashion, and each city knows best how to tailor the event to suit the needs of its culture. But what’s interesting is the transactional element – stores are taking the creative initiative to draw consumers in. Each city is responsible for thinking outside the box to create that unique environment and connect shoppers with fashion on a whole different level.
As a retailer, Opening Ceremony realizes that FNO is the best excuse to do something really fun, exciting, new, and fresh for our customers. Is this what you imagined for FNO?
Absolutely. Opening Ceremony is a great example of a retailer that knows its consumer and is responding to their interests, personalities, and shopping habits. The store is always current and exciting, so people are destined to return again and again. It is a wonderful microcosm of what we hope the world of FNO will be on Sept 10.
The piece in its entirety can be read here.