Y-3 2010 Autumn/Winter Campaign Video
After several previews, the Y-3 2010 Autumn/Winter campaign video presents a direct fashion correlation married with an abstract representation of the team and once again features Zinedine Zidane. Black and white direction coupled with contrasts of lightness and darkness creates a dramatic and poetic story. The concept allows for the opportunity to showcase movement and product, exhibiting the fusion of a sport inspired, high-end fashion brand. Enjoy!