Share this article with friends Share

SoBe Squamata with Dr. Romanelli

Dr. Romanelli‘s latest project comes to fruition with the SoBe Squamata initiative which kicked off at the Nomad Gallery a few weeks ago. Enlisiting the help of a few friends, Eric Elms comes on-board to help brand the project. Furthermore, Elms, Romanelli and Craig Redman each created a special giveaway product in the form of the t-shirt. Throughout the summer, an Elms-designed ice cream truck will be at the center of a series of events with product giveaways. Follow the Sobe Squamata ice cream truck through Twitter.

Director: John Bollozos/Clement & Co.

Read Full Article

What to Read Next

Chronicles of Never 2010 Spring/Summer Looks
adidas SLVR 2010 Fall/Winter Video
Making of 2010 FIFA World Cup Trophy Case by Louis Vuitton
Incase iPhone 4 Cases
Rico 2010 Fall/Winter “California Dreaming” Collection
Mark McNairy x Acapulco Gold "Mother F'er" Boots Preview