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Last week, the OAKLEY Rollin’ project launched at L’imprimerie as a new creative project alongside the presentation of the 2010 Eyeshade model. Local artist Yue Wu was also on hand for a live illustration session in his trademark styles. The creative project takes on an interesting angle as 10 fixed and single speed bikes are placed within L’imprimerie and available for rental. With each camera comes a video camera as you the rider become the director and filmmaker. The best video will win a bike. Follow the whole OAKLEY Rollin’ project here with a sample video seen below.