The Hundreds unveil their 2010 fall/winter collection. The collection in the words of founder Bobby Hundreds is easily one of their favorite seasons to date. The overall theme for the 2010 fall/winter season is the brand’s dedication to maintaining its focus on “bold colors, smart graphics, traditional sportswear, and premium denim, but through a nostalgic lens.”
I know it’s often said, but this is easily our favorite season as a collective here at The Hundreds. It not only reflects our maturity as a 7-year-old niche brand and business, but all that we have learned, experienced, and fine-tuned when it comes to bringing you the finest apparel from a global streetwear name.
The past decade saw the rise and saturation of modern street culture, and as the next approaches, I’ve imagined a post-streetwear take on our classic apparel aesthetic. So what you will see over these next seasons, as far as our offerings go, is a certain modern familiarity with bold colors, smart graphics, traditional sportswear, and premium denim, but through a nostalgic lens. So what were once vivid hues have been toned down to classic shades, raw and crispy fleece may have a more comfortable hand-feel, and the washes follow suit. There is an obvious emphasis on worn-in sweatshirts and ready-to-wear jackets, while our trademark plaid flannels have taken a more subtle approach. The idea here is that these are your favorite The Hundreds clothes as you may find them to wear in years’ time. And we certainly hope that is the case.
This is the past, present, and future of The Hundreds, all in one cohesive range. We hope you appreciate it.