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Dickies “874 Versus” Campaign

For Dickies, much of their brand image up until a few years ago lay in the brand’s well-documented workwear roots. However, the last few seasons have seen an all new dimension to the brand as it looks to cross-over from utilitarian workwear into fashion with numerous collaborations. But the launch of the 874 Versus campaign looks to highlight the strength and durability of Dickies’ flagship twill pant as it is put to the test in a handful of videos. From its quintessential stiff wash, more styles are on the way that accentuate the stylings of the pant without sacrificing durability. More videos will be presented at 874.Dickies.com.

Date: Jul 27, 2010  /  Views: 557  /  Author: Eugene Kan
Category: Style  /  Tags: Commercials, Dickies, Fashion